الاطار الاعلامي للدعاية الاسرائيلية على الفيسبوك دراسة تحليلية لصفحة المتحدث الرسمي باسم "الجيش الاسرائيلي"

الخرابشة, محمد زيدان (2018) الاطار الاعلامي للدعاية الاسرائيلية على الفيسبوك دراسة تحليلية لصفحة المتحدث الرسمي باسم "الجيش الاسرائيلي". Masters thesis, جامعة الشرق الاوسط.

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Abstract

This study aimed for analyzing the publications of the IDF Spokesperson of the Arab media, "Afkhai Adrei" on his Facebook page to find out the impact of this Israeli media policy on the Arab follower and to highlight the most important goals and .consequences of the period 1/1/2018 to 25/3/2018. In this study, the researcher relied on the descriptive approach, the method of content analysis by means of the content analysis form, as well as the use of the interviewing tool in the collection of information. The validity of the tool was verified by carefully defining the units and categories of analysis and then presented to a group of experts for arbitration. The method of stability of the researcher with himself was adopted in order to verify the stability of the analysis tool by analyzing part of the sample twice by a time interval of one month in this study. The results of the study were as follows: The strategic framework category was ranked first in the publications of "Adrei", by 36.966%, while the category of news and media ranked first in the target categories of the publication by 24.066%. As for the category of media sources, the category of reliance on the same as the source ranked first by 25.755%, while the category of local geographical area ranked first on the category of regional and international area by 65.534%, either within the categories of quotations was a category without quotation has been ranked the first by 40.524%. In the categories of attachments used (media), the category of images took the rank ladder by 65.181%, while the general trend category against the publications of "Adrei" was ranked first and obtained an estimated rate of 38.682%, while within the category of proportion of the responses has been a strong percentage of first place obtained The percentage of the rate of participation in the publications of "Adrei" is quite different, a weak category ranked first with an estimated rate of 39.603%.

Item Type: Thesis (Masters)
Subjects: R Medicine > R Medicine (General)
Depositing User: أ. طارق زياد عبد حنونة
Date Deposited: 30 May 2021 08:24
Last Modified: 30 May 2021 08:24
URI: http://scholar.alaqsa.edu.ps/id/eprint/5392

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