علاقة إدارة التصمیم بتحقیق المیزة التنافسیة دراسة میدانیة لعینة من شركات الإنشاء والتعمیر العاملة في الأردن

عمرو, دانه خالد (2009) علاقة إدارة التصمیم بتحقیق المیزة التنافسیة دراسة میدانیة لعینة من شركات الإنشاء والتعمیر العاملة في الأردن. Masters thesis, جامعة الشرق الاوسط.

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Abstract

The purpose of this study is to reveal the relationship between design management and achieving competitive advantage in the construction companies in Jordan, and understanding of design management at three managerial levels: Mission and Policies at the strategic level; design systems and processes at tactical level of (Business Units) and the final project at operational level. The study sample consisted of architectural engineers working in the (6) biggest and most recognized companies in Jordan. The researcher used a questionnaire to measure the relationship between design management and achieving competitive advantage by using innovation, creativity, quality and aesthetics of design, as major factors. The results of this study showed a strong relationship between design management and achieving competitive advantage of construction companies working in Jordan. Design management appeared to be one of the major success factors for these companies.

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