أثر التطوير المنتجات علي إتجاهات مستهلكي منتجات الالبان

حلاق, سامر (2008) أثر التطوير المنتجات علي إتجاهات مستهلكي منتجات الالبان. Masters thesis, جامعة الشرق الاوسط.

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Abstract

This study aimed at revealing the impact of products development on dairy products consumers' attitude through showing the impact of (product features, product quality, and technology usage) on dairy products consumers attitude. Besides examining if there are any differences in the dairy products consumers attitude according to personality characteristics differences. To achieve these objectives, the researcher had designed a questionnaire to gather the primary information, consisting of 36 paragraphs, and was distributed to 500 consumers of the study sample. Accordingly, the data had been gathered, analyzed, and tested through using the scientific package of social science (SPSS) program. After conducting the descriptive analysis of this study, and analyzing the variances with the regression for the hypothesis of this study, the study had cameup with the following conclusions: There is significant statistical impact of product development on consumers attitude. There is significant statistical impact of product features on consumers attitude. There is significant statistical impact of product quality on consumers attitude. ( There is significant statistical impact of technology usage on consumers attitude. There is no significant statistical difference of consumers attitude due to gender. There is significant statistical difference of consumers attitude due to age. There is significant statistical difference of consumers attitude due to education level. There is no significant statistical difference of consumers attitude degree due to monthly income.

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