رسالة المنظمة واثرها في تحقيق الميزة التنافسية دراسة ميدانية : علي قطاع صناعة الادوية الاردني

عتوم, محمد فوزي (2009) رسالة المنظمة واثرها في تحقيق الميزة التنافسية دراسة ميدانية : علي قطاع صناعة الادوية الاردني. Masters thesis, جامعة الشرق الاوسط.

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Abstract

The aim of the current study is to shed light on the reality of the pharmaceutical industry in Jordan, and what impact the mission of the organization and its components has on achieving a competitive advantage in the Jordanian pharmaceutical industry; by studying the outcome of adopting quality measures, research & development, human resources development and customer care in organizational missions, on achieving competitive advantage within the industry. The overall study population consisted of 5 Publicly contributed Jordanian pharmaceutical companies, while the study sample consisted of management personnel in these companies. The conducted study reached a number of interesting results: - Statistical analysis results showed that the most important dimensions utilized by Jordanian pharmaceutical companies in the preparation of their missions are Quality, Research & Development, Human Resources and Customer Care. - There is an impact of organization mission in achieving competitive advantage in Jordanian pharmaceutical companies at statistical significance level 0.05. - There exists a statistical significance at level 0.05 that adopting Quality , Research & Development , Human Resources and Customer Care in the company mission and its impact on achieving competitive advantage. R The study provided significant recommendations including: - Each local pharmaceutical company must review its organizational mission so that it includes all or some of the following effectual elements: Quality, Research & Development, Human Resources Development and Customer Care. - Organizational missions are not to be thought of as meaningless slogans but should be translated into programs and activities that enable clients to clearly differentiate these companies' products. - Pharmaceutical companies must make every effort to build a solid company culture by instilling the concept of the company mission, which will support organizational strategies and facilitate the accomplishment of the companies' established goals and objectives.

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