أثر ممارسات إدارة الجودة الشاملة في تحقيق الميزة التنافسية: دراسة ميدانية في شركات الادوية الاردنية حسب حجم الشركات The Impact of Total Quality Management Practices on Achieving Competitive Advantage: A Field Study in Jordanian Pharmaceutical Companies According to Firms’ Size

حسن, أحمد إبراهيم سعيد (2017) أثر ممارسات إدارة الجودة الشاملة في تحقيق الميزة التنافسية: دراسة ميدانية في شركات الادوية الاردنية حسب حجم الشركات The Impact of Total Quality Management Practices on Achieving Competitive Advantage: A Field Study in Jordanian Pharmaceutical Companies According to Firms’ Size. Masters thesis, جامعة الشرق الاوسط.

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Abstract

The current study aims to investigate the impact of total quality management practices on achieving competitive advantage in Jordanian pharmaceutical companies according to firms’ size. The study uses the causality descriptive method. The population of the study consists of all the employees in the Jordanian pharmaceutical companies at the departments of (Quality Assurance, Quality Control, Research and Development, and Production). Eight Pharmaceutical companies have been selected in the governorate of Amman, which are listed on the Amman Stock Exchange, and amounted to (1,350) employees. The questionnaire used as a primary tool for collecting data and information analyzed by a variety of statistical means. The intentional method has been used, in which the researcher has distributed (300) questionnaires, (267) of them retrieved, where the loss amounted to (33) questionnaires, while (12) were excluded due to their invalidity for analysis. The results of the study shows that the impact of total quality management practices on achieving competitive advantage is high. The results also shows an effect of total quality management practices on achieving competitive advantage in Jordanian pharmaceutical companies. Furthermore, the absence of statistically significant differences at the level of significance in the average impact of the total quality management practices on achieving competitive advantage in the Jordanian pharmaceutical companies is due to the variable of the firms' size. The study recommends the necessity of employing the principle of the participation of workers in pharmaceutical companies in the decision-making processes, as well as increasing their empowering to facilitate the completion of the work required on time and at a high quality. Furthermore, the need to pay attention to design training plans for the employees in order to improve their ability to solve problems in the right way. Keywords: Total Quality Management, Competitive Advantage, Jordanian Pharmaceutical Companies.

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