الدور الوسيط للقدرة التنافسية في أثر عملية تخطيط السيناريو على الاداء التنافسي دراسة ميدانية في الجامعات األردنية الخاصة في مدينة عمان ـ الاردن

قاووق, فراس جمال حسني (2019) الدور الوسيط للقدرة التنافسية في أثر عملية تخطيط السيناريو على الاداء التنافسي دراسة ميدانية في الجامعات األردنية الخاصة في مدينة عمان ـ الاردن. Masters thesis, جامعة الشرق الاوسط.

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Abstract

This study was purpose mainly at recognition the impact of scenario planning process on competitive performance at Jordanian Private Universities in Amman, with competitiveness existence as a mediating variable. Where the field of study consisted is from Jordanian Private Universities working in Amman and its the number of (8) Universities. While the study population consisted of all members responsible developing and discussing strategies at those Universities, as well as the members participating in its meetings. While the sample of study consisted of (170) individual of the study population, the preview was done the purposive sampling method, given the nature of the study variables and the quality of the required data of a strategic character. This study used questionnaire as a data collection tool the related of sample of study, and its variables, and what these variables contain of dimensions. To achieve purposes of study, answer about its questions, and test its hypotheses the analytical descriptive approach was used for this purpose. While the nature of this study is causal with a feature a quantitative and qualitative in view of the tools used in data collection (questionnaire and interview). This study reached a set of results the most important of which are: there is a significant impact of scenario planning process on both of competitive performance and س competitiveness at Jordanian Private Universities in Amman at a level (P≤0.05). Moreover, results showed there is impact of competitiveness on the competitive performance at Jordanian Private Universities in Amman at a level (P≤0.05). Furthermore, the results showed there is impact of scenario planning process on competitive performance through competitiveness, and that had used a mediator variable at a level (P≤0.05). Where the researcher found that competitiveness play an important role increasing the impact of the scenario planning process on competitive performance by reviewing the overall impacts of all paths whose values exceeded the values of the direct impacts and this is an indication of the occurrence of total mediation. Finally, this study recommended reinforcement interest in scenario planning method at Jordanian Private Universities in Amman and that by holding periodic training programs related scenario planning and its updates. While, this study also recommended by reinforcement human capital in Universities subject of study, because it is the basic block on which all operations is build that guaranteed for those Universities achieving competitive performance, and that by encouraging staff to share knowledge, holding periodic training programs that increase their skillful balance, and given them the necessary expertise in carrying out the tasks entrusted to them efficiently and effectively. As recommended this study also by taking care to benefit of the scenario planning process in building and shaping competitiveness of Jordanian Private Universities in Amman as a starting point for achieving competitive advantage and achieving to competitive performance, and so that through its full adoption in the process of formulating and developing strategies in those Universities. Keywords: Scenario Planning Process, Competitive Performance, Competitiveness, Jordanian Private Universities.

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