THE IMPACT OF RESEARCH AND DEVELOPMENT STRATEGIES IN ORGANIZATIONAL REPUTATION: TESTING THE MEDIATING ROLE OF KNOWLEDGE MAP A FIELD STUDY ON JORDANIAN PHARMACEUTICAL COMPANIES

احمد, بشرى (2017) THE IMPACT OF RESEARCH AND DEVELOPMENT STRATEGIES IN ORGANIZATIONAL REPUTATION: TESTING THE MEDIATING ROLE OF KNOWLEDGE MAP A FIELD STUDY ON JORDANIAN PHARMACEUTICAL COMPANIES. Masters thesis, جامعة الشرق الاوسط.

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Abstract

This study aimed to identify the impact of research and development strategies in organizational reputation, testing the mediating role of knowledge map . To achieve the objectives of the study were used descriptive analytical approach to the appropriateness the nature of this study, which used the questionnaire as a key tool for the study, and after testing the validity and reliability of the questionnaire, (226) questionnaires have been distributed to identify the study sample who occupy the following administrative levels: (chief executive officer, deputy director, manager, section head), the number of questionnaires recovered (207), it showed that there are (7) questionnaires are not valid for analysis, and thus became the number of valid questionnaires for analysis (200) questionnaires, at a rate (88.5%) of the recovered questionnaires. The researcher used Statistical Package for Social Science SPSS and AMOS. The study reached several conclusions, including: buy research and development strategyhas first degree , make-buy research and development strategy has second degree , and make research and development strategy has third degree , and there is an impact of research and development strategies on organizational reputation , and the impact increased by testing the mediating role of knowledge map in Jordanian pharmaceutical companies. And in view of these results, the study recommended a number of recommendations, including: Jordanian pharmaceutical industry companies must focus on (make-buy) research and development strategy in one time, which has a great impact on Jordanian pharmaceutical companies performance. Key words: Research and development strategies, Organizational reputation, Knowledgemap, Pharmaceutical industry companies.

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