Dynamic Capabilities and its Impact on Strategic Myopia Test of the Moderating role of Social Media A Field Study on the Fuel Distributer Companies in Jordan القابليات الديناميكية وأثرها على قصر النظر الاستراتيجي - اختبار الدور المعدل لوسائل التواصل الاجتماعي - دراسة ميدانية على شركات توزيع المحروقات في الاردن

الصراير, ركان (2020) Dynamic Capabilities and its Impact on Strategic Myopia Test of the Moderating role of Social Media A Field Study on the Fuel Distributer Companies in Jordan القابليات الديناميكية وأثرها على قصر النظر الاستراتيجي - اختبار الدور المعدل لوسائل التواصل الاجتماعي - دراسة ميدانية على شركات توزيع المحروقات في الاردن. Masters thesis, جامعة الشرق الاوسط.

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Abstract

The study aims at recognizing the impact of Dynamic Capabilities on the Strategic Myopia with presence of social media as a moderator variable. The field of study was fuel distributor companies in Jordan. The study field dealt with two out of three companies, (AlManaseer Group and Jordan Petroleum Products Marketing CO.) and reached 220 individuals. Later on, 20 individuals were excluded as they are considered as pilot sample which means that main study sample consists of 200 individuals from top management levels, middle levels and supervisory levels that occupy the following positions (executive’s managers, department managers and station managers) in light of a comprehensive survey method. Moreover, the questionnaire was study’s main tool for collecting data; (200) questionnaires were distributed, (190) answers were retrieved and the valid questionnaire for analyses was (157). Analyzing data was conducted using a set of statistical methods including Cronbach's alpha along with a normality test, standard deviation, exploratory factor analysis, confirmatory factor analysis, structural equation model (SEM), hierarchical integration regression and process procedures method. Additionally, main findings of the study revealed that there is a statistically significant negative impact of the dynamic capabilities on the strategic myopia in the fuel distributor companies, this means that the strategic myopia impact decrease when dynamic capabilities increase. The study also revealed that social media moderates the negative impact of strategic myopia in fuel distributor companies. xi Upon above results, the study offers a number of recommendations, most important of them are:  Encouraging the company to continue adopting the dynamic capabilities through sensing and seizing the opportunities, and regrouping its resources in order to apply new ideas and products.  Paying more attention to managers’ way of thinking that should tend to be more strategic regardless the cost.  Encouraging the company to adopt strategic decisions that do not create barriers toward using social media applications. Keywords: Dynamic Capabilities, Strategic Myopia, Social Media, Fuel Distributor Companies.

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