The Impact of Psychological Capital on Team Performance: The Moderating Role of Leadership Behavior in Advertising Agencies in Amman City تأثير رأس المال النفسي على أداء الفريق: الدور المعدل لسلوك القيادة في وكاالت الاعلان في مدينة عمان

عايد, نسرين تيسر (2020) The Impact of Psychological Capital on Team Performance: The Moderating Role of Leadership Behavior in Advertising Agencies in Amman City تأثير رأس المال النفسي على أداء الفريق: الدور المعدل لسلوك القيادة في وكاالت الاعلان في مدينة عمان. Masters thesis, جامعة الشرق الاوسط.

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Abstract

This study aimed to identify the impact of Psychological capital on team performance at Advertising agencies operating in Amman city through: determine the impact of Psychological capital and its dimensions (self-efficacy, hope, optimism, resilience) on team performance and studying the moderating role of leadership behavior on the relationship between the Psychological capital and team performance, to achieve the goals of this study, the researcher relied on descriptive and analytical approach. The study dealt with thirteen advertising agency, where population consisted of all employees working in the advertising agencies operating in Jordan-Amman City, a convenience sample was chosen from the employees of these agencies. Moreover, the questionnaire was study’s main tool for collecting data; (250) questionnaires were distributed, (207) answers were retrieved and the valid questionnaire for analysis was (189). Analyzing data was conducted using a set of statistical methods including Cronbach's alpha along with a normality test, standard deviation, exploratory factor analysis, confirmatory factor analysis, simple linear regression, interactive hierarchical regression and process procedures method using (SPSS-V20) and (AMOS-V23). The study reached a set of results, the most important of which are: 1- There is a statistically impact at significance level (α≤0.05) for Psychological capital dimensions (self-efficacy, hope, optimism, resilience) on team performance in advertising agencies operating in Amman city. 2- There is a statistically impact at significance level (α≤0.05) for leadership behavior in improving the impact of Psychological capital dimensions (self-efficacy, hope, optimism, resilience) on team performance in advertising agencies operating in Amman city. The study recommended the following: 1- The need to continue to enhance the dimensions of Psychological Capital, through advertising agencies by understanding the importance of Psychological Capital dimensions to increase efficiency and effectiveness in performance. 2- The necessity of working to take proactive measures by leaders in advertising agencies to create a positive work environment, and work to raise the level of performance. Keywords: Psychological Capital, Leadership Behavior, Team Performance, Advertising Agencies

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