The Impact of Perceived Information Security on Mobile Commerce Customer Satisfaction: A Field Study in Jordanian Private Universities in Amman أثر أمن المعلومات المدرك على رضا زبون التجارة الالكترونية المحمولة: دراسة ميدانية على الجامعات الخاصة الاردنية في عمان

بلتاوي, ايدمر (2019) The Impact of Perceived Information Security on Mobile Commerce Customer Satisfaction: A Field Study in Jordanian Private Universities in Amman أثر أمن المعلومات المدرك على رضا زبون التجارة الالكترونية المحمولة: دراسة ميدانية على الجامعات الخاصة الاردنية في عمان. Masters thesis, جامعة الشرق الاوسط.

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Abstract

The purpose of this study was to examine the impact of perceived information security on mobile commerce customer satisfaction in Jordanian private universities in Amman. In order to achieve the objectives of this study, descriptive analytical methods were used to classify and analyze the data collected from a sample respondent size of 282. The sample respondents were university students and a questionnaire was used and handed out under supervision to collect the data, which was thereafter tested for normality, validity and reliability. The (SPSS) descriptive analysis was conducted and the correlation between the variables were checked. The findings of this study found that there is an impact of perceived information security at the significant level (a ≤ 0.05) on mobile customer satisfaction, the results also indicate that the element (Confidentiality) has a statistically significant effect on customer satisfaction, and the rest of the elements (Authentication, Non-Repudiation, Integrity) have a positive effect that is apparent but no statistically significant. The practical implications of this study require further development of mobile commerce information security architectures that is developed as technology develops, while also requiring security measures to advance towards a safe and secure practices. As per recommendations, this study recommends future researchers to expand on mobile commerce customers’ perception of security and its impact on satisfaction, by adding more variables from other mobile commerce security architectures. This study is considered as the only study to tackle the issue of perceived information security on mobile commerce customer satisfaction, conducted in private Jordanian universities. Keywords: Perceived Information Security, Mobile Commerce, Customer Satisfaction, Jordanian Private Universities, Authentication, Non-Repudiation, Integrity, Confidentiality

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