أثر القدرات الديناميكية في العوامل البيئية – الدور الوسيط لعمليات الذكاء التنافسي دراسة ميدانية على الشركات الاردنية لصناعة الادوية المدرجة في بورصة عمان The effect of Dynamic Capabilities in Environmental Factors - Mediating Role of Competitive Intelligence Processes A Field Study in Jordanian Pharmaceutical Firms listed on the Amman Stock Exchange

العبيدي, مريم نشأت عزيز (2018) أثر القدرات الديناميكية في العوامل البيئية – الدور الوسيط لعمليات الذكاء التنافسي دراسة ميدانية على الشركات الاردنية لصناعة الادوية المدرجة في بورصة عمان The effect of Dynamic Capabilities in Environmental Factors - Mediating Role of Competitive Intelligence Processes A Field Study in Jordanian Pharmaceutical Firms listed on the Amman Stock Exchange. Masters thesis, جامعة الشرق الاوسط.

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Abstract

The study aimed to investigate the mediating role of Competitive Intelligence Processes in the Relationship between Dynamic Capabilities and Environmental Factors at Jordanian Pharmaceutical Firms listed on the Amman Stock Exchange. The study population included all employees working at Jordanian Pharmaceutical Firms listed on the Amman Stock Exchange from three managerial levels (Top, middle and low management). a proposed sample was selected from the employees working at Jordanian Pharmaceutical Firms listed on the Amman Stock Exchange from (Top and middle management) totalling (193) individuals. To achieve the study objectives the study used quantitative (descriptive analytical method) through many statistical tools, most notably multiple regression analysis and path analysis. The study reached a number of results namely: there is a significant effect of Dynamic Capabilities (Sensing Capability, Learning Capability, Integrating Capability and Coordinating Capability) in Environmental Factors at Jordanian Pharmaceutical Firms listed on the Amman Stock Exchange at level (  0.05). There is a significant effect of Dynamic Capabilities (Learning Capability and Coordinating Capability) on Competitive Intelligence Processes at Jordanian Pharmaceutical Firms listed on the Amman Stock Exchange at level (  0.05). There is a significant effect of Competitive Intelligence Processes (Information Collection and Communication and Analysis) on Environmental Factors at Jordanian Pharmaceutical Firms listed on the Amman Stock Exchange at level (  0.05). There is a mediate role of Competitive Intelligence Processes in the Relationship between Dynamic Capabilities and Environmental Factors at Jordanian Pharmaceutical Firms listed on the Amman Stock Exchange at level (  0.05). ع In light of the results, the study recommends the Jordanian Pharmaceutical Firms listed on the Amman Stock Exchange need to take advantage of the dynamic capabilities to take advantage of their environmental impact by integrating competitive intelligence processes with a comprehensive study to demonstrate the levels of utilization of dynamic capabilities and competitive intelligence. As well as, monitor environmental changes in the competition environment using more than the means of marketing intelligence, global reports, financial markets movement and predictions. KeyWords: Dynamic Capabilities, Competitive Intelligence Processes, Environmental Factors and Jordanian Pharmaceutical Firms.

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