أثر إدارة المواهب في تحسين السمعة التنظيمية: الدور المعدل للثقة التنظيمية دراسة ميدانية على البنوك التجارية الاردنية في مدينة عمان “The Impact of Talent Management on Improving Organizational Reputation – The Moderating Role of Organizational Trust” " Field Study of Jordanian Commercial Banks in Amman "

النجار, محمد سمير (2018) أثر إدارة المواهب في تحسين السمعة التنظيمية: الدور المعدل للثقة التنظيمية دراسة ميدانية على البنوك التجارية الاردنية في مدينة عمان “The Impact of Talent Management on Improving Organizational Reputation – The Moderating Role of Organizational Trust” " Field Study of Jordanian Commercial Banks in Amman ". Masters thesis, جامعة الشرق الاوسط.

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Abstract

This study aims to determine the impact of talent management on organizational reputation through the organizational trust of commercial banks in Amman. This study was applied to employees (Managers, Deputies, and Assistants) in the headquarters of thirteen commercial banks in Amman city using a questionnaire prepared for this purpose, including (52) paragraphs on the scale of the five-dimensional Likert. For achieving study goals, the analytical descriptive methodology used through many, statistical approaches especially multiple regression analysis for testing effect of more than independent variable on one dependent variable and hierarchical regression analysis for measuring the adjested effect of organizational trust. A randomized stratified sample of the study population was selected by (254) individuals with a response rate of (90.15%). The results of the study showed a high level of application for each of the variables of the study (talent management, organizational trust, bank reputation). The study also showed a significant effect of talent management on organizational reputation with a degree of effect β )0.721). The study showed that the modified role of organizational confidence was increased the impact of talent management on organizational reputation with an improved ratio (5.8%) in the interpretation of variation in organizational reputation. According to the findings, some recommendations are: To pay attention of talent management, provide clear plans to attract talented people, create policies that help professional development, provide a climate that encourages creativity and innovation, provide all technological requirements to develop the services provided for actively improve the reputation of the bank and increase customer satisfaction and loyalty. Keywords: Talent Attraction, Talent Retention, Talent developement, Organizational Trust, Organizational Reputation, Social Responcibility, Innovation, quality, Jordanian Commercial Banks.

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