The Impact of Supply Chain Control Tower on Competitive Advantages of Jordanian Pharmaceutical Manufacturing Industry.

الاطرش, شريف (2018) The Impact of Supply Chain Control Tower on Competitive Advantages of Jordanian Pharmaceutical Manufacturing Industry. Masters thesis, جامعة الشرق الاوسط.

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Abstract

Purpose: Supply Chain Control Tower has emerged as a key tool for supply chain management, which attempt visualizing and control supply chain activities to achieve Competitive Advantages (Cost, Quality, Responsiveness, Reliability and Innovation). Therefore, this study aims to investigate the impact of Supply Chain Control Tower on Competitive Advantages of Jordanian Pharmaceutical Manufacturing Industry. Design/Methodology/Approach: To actualize this study the data collected from 132 managers and team leaders who are working at Jordanian pharmaceutical manufacturing organizations by questionnaire. After confirming the normality, validity and reliability of the tool, descriptive analysis carried out, and correlation between variables checked. Finally, the impact tested by multiple regressions. Findings: The result shows that the Jordanian pharmaceutical manufacturing organizations implement both Supply Chain Control Tower sub-variables and Competitive Advantages dimensions. It also shows that there is strong correlation between Supply Chain Control Tower sub-variables and Competitive Advantages dimensions. Finally, it shows that there is a significant and positive impact of Supply Chain Control Tower on Competitive Advantages of Jordanian Pharmaceutical Manufacturing Industry, where In-bound and Out-bound logistics has rated the highest impact on Competitive Advantages, then Demand Planning, Operations, Procurement and Sourcing, respectively. While, Warehousing and Inventory does not show a significant impact on total Competitive Advantages. Practical and Managerial Implications: Implementing the Supply Chain Control Tower in pharmaceutical industry is mandatory not option. Therefore, including Supply Chain Control Tower within vision, mission and strategies will direct plans and daily activities towards Competitive Advantages. Social Implications: This study recommends companies to consider corporate social responsibility with their Supply Chain Control Tower activities, starting from selecting the suppliers, internal processes and selling to customers. Limitations/Recommendations: The current study conducted on Jordanian pharmaceuticals manufacturing organizations. Therefore, it recommends the future researches to collect more data over a longer time to check the current model validity and measuring instrument. It also recommends carrying out similar studies on other industries in Jordan and same industry outside Jordan to test its results generalizability. Originality/Value: This study may be considered as one of few studies that tackle the issue of Supply Chain Control Tower, and investigates its impact on Competitive Advantages of Jordanian Pharmaceutical Manufacturing Industry. Keywords: Supply Chain Management, Supply Chain Control Tower, Competitive Advantages, Jordanian Pharmaceuticals Manufacturing Industry.

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