The Impact of Big Data on Business Intelligence: A Field Study on Jordanian Telecommunication Companies أثر البيانات الضخمة على ذكاء االعمال :دراسة ميدانية في شركات الاتصاالت الاردنية

نافع, وسام ابراهيم (2018) The Impact of Big Data on Business Intelligence: A Field Study on Jordanian Telecommunication Companies أثر البيانات الضخمة على ذكاء االعمال :دراسة ميدانية في شركات الاتصاالت الاردنية. Masters thesis, جامعة الشرق الاوسط.

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Abstract

This study aims to investigative the impact of Big Data on Business Intelligence in Jordanian telecommunication companies. In order to achieve the objectives of this study, the data were collected through answering questionnaires by using simple random for a sample whose size is 312 employees who are working at Jordanian telecommunication companies (Zain, Orange and Umniah). Furthermore, the researcher applied the Statistical Package of Social Science (SPSS) for analytical and descriptive statistics. Additionally, to answer the research questions, the study used frequencies, means, standard deviations, and Cronbach’s Alpha test to examine the consistency and reliability of the data collection tool. The study concluded that there is impact of Big Data on the Business Intelligence in the Jordanian telecommunication companies. Moreover, the results show that there is a strong impact among Big Data (Volume, Velocity, and Variety) on Business Intelligence (Organizational, Process, and Technology). Finally, the thesis recommends the telecommunication companies to be more support for their Big Data analytics tools since it would help the companies to discover the hidden knowledge from the massive data and to start to adapt using Big Data analytics in order to survive in the digitalized and dynamic markets. Keywords: Decision-making, Volume, Velocity, Variety, Organizational, Process, Technology.

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