The Impact of Destination Service Quality and Destination Environment on Tourist Satisfaction (A Field Study on Jordan’s Golden Triangle From Tourists’ Point of View) أثر جودة الخدمات وبيئة األماكن السياحية في رضا السائحين دراسة ميدانية في المثلث الذهبي األردني من وجهة نظر السـائحين

بدر, فراس محمد (2018) The Impact of Destination Service Quality and Destination Environment on Tourist Satisfaction (A Field Study on Jordan’s Golden Triangle From Tourists’ Point of View) أثر جودة الخدمات وبيئة األماكن السياحية في رضا السائحين دراسة ميدانية في المثلث الذهبي األردني من وجهة نظر السـائحين. Masters thesis, جامعة الشرق الاوسط.

Text 5ae96efe07107_1.pdf Download (2MB)

Abstract

The aim of this study was to explore the impact of service quality and destination environment on tourist satisfaction in Jordan’s Golden Triangle (Aqaba, Petra and Wadi Rum). A descriptive survey method was adopted in order to conduct the study. a questionnaire-based survey was developed on the basis of literature review and previous studies. Once validity and reliability of the questionnaire established, it was selfadministered to a sample comprised 600 foreign tourists visiting the study area. Out of the distributed questionnaires, 374 were returned valid for statistical analysis purpose (response rate = 62.3%). The study underlined a statistically significant impact of service quality as well as its dimensions on tourist satisfaction and a statistically significant impact of destination environment and its dimensions on tourist satisfaction. In relation to differences among tourists in terms of their responses, the results pointed out that there were no statistically significant differences in tourists responses in favor of their personal data, except companionship. A key contribution of this study is that examining the impact of service quality or destination environment on tourist satisfaction should be carried out by separated models since the simultaneous examination of the impact of these variables on tourist satisfaction will result in a non-significant impact of service quality on tourist satisfaction. Therefore, further research is required to test the impact among these variables. Keywords: Service quality, Destination Environment, Tourist Satisfaction, Jordan’s Golden Triangle.

Actions (login required)

View Item