The Effect of Total Just in Time on Competitive Advantage on International Fast Food Restaurants in Jordan أثرالإنتاج الكلي الآني على المیزة التنافسیة في مطاعم الوجبات السریعة العالمیة في الاردن

درویش, عبد الله حسین (2018) The Effect of Total Just in Time on Competitive Advantage on International Fast Food Restaurants in Jordan أثرالإنتاج الكلي الآني على المیزة التنافسیة في مطاعم الوجبات السریعة العالمیة في الاردن. Masters thesis, جامعة الشرق الاوسط.

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Abstract

The purpose of the current study is to investigate the effect of Total JIT on Competitive advantage in Fast Food International Restaurants in Jordan. The study covered all five companies working in this field. Data collected by questionnaire from 186 out of 250 manager. After confirming normality, validity, reliability and relationships between variables, multiple regressions conducted to test hypothesis. Results show that the Total Just in Time sub-variables are highly implemented, JIT operation has rated the highest, followed by JIT selling and finally, JIT purchasing. Competitive Advantage dimensions are also highly implemented, while quality has highest implementation, followed by speed, then reliability, cost and innovation, respectively. In addition there is relationships among total JIT sub-variables are strong, and the relationships among competitive advantage dimensions are strong. The relationships between total JIT sub-variables and competitive advantage dimensions are strong. Finally, the relationship between total JIT and total competitive advantage is very strong. Results show that all Total JIT sub-variables have effect on Competitive Advantage at International Fast Foods Restaurants Companies in Jordan. The JIT Selling was holding the highest effect, followed by JIT Operation variable, then JIT Purchasing. The study recommends adopting Total JIT in all industries, because it affects competitive advantage. Key Words: Total JIT, Competitive Advantages, International Fast Food

Item Type: Thesis (Masters)
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: أ. طارق زياد عبد حنونة
Date Deposited: 01 Mar 2021 11:23
Last Modified: 01 Mar 2021 11:23
URI: http://scholar.alaqsa.edu.ps/id/eprint/3626

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