أثر عناصر أنموذج الاعمال في الخيارات الاستراتيجية للدخول لألسواق العالمية - إختبار دور الوسيط ألستراتيجية التسويق الدوائي- دراسة ميدانية للشركات الاردنية لصناعة الادوية المدرجة في بورصة عمان

الديو جي, مصطفى أبي سعيد (2018) أثر عناصر أنموذج الاعمال في الخيارات الاستراتيجية للدخول لألسواق العالمية - إختبار دور الوسيط ألستراتيجية التسويق الدوائي- دراسة ميدانية للشركات الاردنية لصناعة الادوية المدرجة في بورصة عمان. Masters thesis, جامعة الشرق الاوسط.

Text 5ae96b3b3d78d_1.pdf Download (2MB)

Abstract

The aim of the current study is to discuss the impact of business model elements on strategic options for entry to the global markets by testing the mediatry role of pharmaceutical marketing strategies in the Jordanian pharmaceutical firms on the Amman stock exchange and theire number(6). The population of the study was (1800) persons , a randomly stratified proportional sample represents (317) persons (mainly, direct from top to medium levels). ( 307) questionnaire copies are applied by using two types of data, to measure the variables of the study, and to know the facts of the firm's conduct through interviews , and also to measure the opinions through the questionnaire. The data is analyzed by using statistical methods: percentage, mean, standard deviation, factor analysis, simple and multiple regression and path analysis. This present study has come up with the following results:- the level of business model elements was high in general in the Jordanian pharmaceutical firms. . Another result is that there are important business model elements but in the range of medium to high because of the nature of drugs which are affected by specifications and descriptions more than the impact of desire and needs. The pharmaceutical market strategy was high which reflects the regularity of its dimension. س The study also shows that the strategy options for entry to the global markets are high options for these firms had a special use, licenses are applied to the trade mark, franchise used for the concentration and focus to ensure the quality of product, may give the industrial contract the flexibility agreement between the production firms and the beneficiary firms. Also there is a direct impact for business model elements in each strategy options for entry to the global markets. The value of this impact was increased with the availability of strategies of marketing as a mediator variable . This means that the business model elements and the pharmaceutical marketing strategy play an important role for determining the best option or group of options to entry into the global markets. The study has come up with a number of recommendations most important of which is the necessity of pharmaceutical firms to continue a adopting business model elements and to enhance using such elements in directing firms towords the best option or a combination of the best options for entry into the global market. The study also recommends the importance of developing strategies for pharmaceutical marketing as these strategies play a vital role in building the potential for these firms under study. It is also recommended that these firms form aspecific unit to study industrial contracts and another unit for the gradual improvement of production processes. Key words: Business models; pharmaceutical marketing strategies; strategic option for entry into global markets; Jordanian pharmaceutical firms in the Amman stock Exchange.

Actions (login required)

View Item