The Mediating Role of Online Trust in Impact of Mobile Website Quality on Students Behavioral Intention: Afield Study in Jordanian Private Universities in Amman الدور الوسيط للثقة اإللكترونية في أثر جودة الموقع اإللكتروني للموبايل على النية السلوكية للطالب: دراسة ميدانية في الجامعات األردنية الخاصة في عمان

غزال, مهى محمد (2018) The Mediating Role of Online Trust in Impact of Mobile Website Quality on Students Behavioral Intention: Afield Study in Jordanian Private Universities in Amman الدور الوسيط للثقة اإللكترونية في أثر جودة الموقع اإللكتروني للموبايل على النية السلوكية للطالب: دراسة ميدانية في الجامعات األردنية الخاصة في عمان. Masters thesis, جامعة الشرق الاوسط.

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Abstract

E-commerce has grown into a competitive market and a rising number of consumers has started to use mobile websites to shopping. Thus, how mobile websites provide a good website to customers is important. The aim of this thesis is to examine The Role of Online Trust in Impact of Mobile Website Quality (quality of information, response time, visual appeal, and navigation, interactivity) which in turn impact to the student’s intentions to return to the website, purchase, and/or to repurchase on the website. Data were gathered by questionnaire. The sample of the survey included students of private universities in Amman. 456 samples were collected by appropriate samples. The speculations were finally considered by the SPSS and AMOS. The result of this study suggested all dimensions of mobile website quality (quality of information, response time, visual appeal, and navigation, interactivity) has a positively impact to students intentions to o return to the website, purchase, and/or to repurchase on the website. In addition, the important recommendation of this thesis , Should marketers and retailers Attention to the perceived characteristics of the Internet through Change the customer image of e-shopping risk and the need for consumer awareness about the benefits of e-shopping and that shopping conveniently improves and simplifies consumer life. KEYWORDS: Mobile Website Quality, Behavior Intention, Online Trust.

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