أثر استخدام وسائل التواصل الاجتماعي على الاداء المنظمي: دراسة ميدانية على شركات منتجات البحر الميت في الاردن

Dodokh, Ardam Mohammad Islam (2017) أثر استخدام وسائل التواصل الاجتماعي على الاداء المنظمي: دراسة ميدانية على شركات منتجات البحر الميت في الاردن. Masters thesis, جامعة الشرق الاوسط.

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Abstract

The aimed of this study is to investigate the impact of social media usage (SMU) in Dead Sea products companies in Jordan on organizational performance (OP). The current study surveyed the managers and supervisors working at 20 Dead Sea products companies. Practical data were collected from 169 managers and supervisors, by means of a questionnaire which developed and refined through experts’ interviews and the panel of judges committee. The results of the study indicated a positive significant impact of social media usage on organizational performance in Dead Sea products companies in Jordan in term of rapid adaptation, time to market, cost reduction, satisfaction, and innovation. The results also clears that the most Dead Sea products companies in Jordan are limited liability companies, while the least are public shareholding and most of them are considered as medium size companies. Also, the study results showed that there is a high social media usage among limited liability companies especially small and relatively new companies. Furthermore, results indicated that there is a lack of social media usage in public shareholding companies especially large and old companies. Accordingly, the implementation of social media usage is not limited to marketing department staff, but it also includes all the departments and elements of the company, staff and administrators. Key Words: Social Media Usage (SMU), Organizational Performance (OP), Jordanian Dead Sea Products Companies

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