استراتجية تعبئة الرأي العام لدعم الحقوق الفلسطينية عبر مواقع التواصل الاحتماعي

وافـي, عبد الله (2015) استراتجية تعبئة الرأي العام لدعم الحقوق الفلسطينية عبر مواقع التواصل الاحتماعي. Masters thesis, الاكاديمية.

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Abstract

The study aimed to explore the role of social networks in the mobilization of Palestinian public opinion to support his political rights, as these sites are almost becoming a language of the age of communication and communication with the various communities categories at the moment, To this end, the study examined the formation of public opinion in the Palestinian society on the one hand methods, as well as discussed the kinds of social networking and dissemination mechanisms and influence positions on the other hand, the study and then come to the methodology proposed strategy derived from lobbying and advocacy strategies. The study has been used for this purpose descriptive analytical method and adopted a major resolution of the study as a tool, as the study targeted a sample of the regular university students in the Gaza Strip the number of (400) students, the study concluded that: 1. trading of Palestinian political rights through social networking sites was low and not enough according to the point of view of respondents, so that the relative weight of the trading of the Palestinian political rights on social networking sites (51.7%), and was trading political rights arranged in the following order: (right to edit prisoners, the right of Jerusalem, the right to terminate the settlement, the right of return of refugees, the right of the demarcation of the border, the right to water). 2. Social networking sites play a major positive role in mobilizing public opinion, including the Palestinian rate (73.20%). 3. entities hostile used social networking sites to mislead the Palestinian public opinion, and that social networking sites give open space for fans to express and opinion, and in spite of that, the study confirmed that the Palestinian factions do not seek seriously to attract public opinion through their pages on social networking sites. 4. The degree of influence of social networking sites on the support of the Palestinian political rights were great and the relative weight (65.20%), according to the study sample opinion. 5. "psychological warfare" methods developed to form public opinion is the most influential in Palestinian public opinion, so that issued style stir rumors List influential methods by (75.60%), followed in second place create chaos method by (70.20%), and in fourth place style provoke horror and chaos relative weight of (69.80%), and these three methods are methods of psychological warfare. ن The study recommended a number of recommendations, including: 1. Building an integrated strategy aimed at raising public awareness of their rights usurped plan in order to stimulate the Palestinian citizen to support these rights and clarify the regional and international public opinion. 2. formation of a government of a specialized committee of the Ministry of Information and the Ministry of the Interior and the Ministry of Culture of psychological warfare to repel attacks against the Palestinian society and do not hesitate slowdown in reply to, and refute. 3. training youth organizations and youth workers activists and opinion leaders on the Palestinians techniques and algorithms followed by social networking sites to develop and expand interaction with social networking sites. 4. urged Palestinian factions to pay attention to social networking sites and deal with it seriously and taking into account that more than 95% of Palestinian youth are trading these sites and affect them greatly as the study showed.

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